Social Media Coordinator

POSITION

• Job Title: Social Media Coordinator
• Primary Responsibilities: Develop and implement social media strategies to enhance engagement, increase awareness, and support the organization's goals. Manage content creation, schedule posts, and analyze social media performance.
• Key Goals & Objectives: To increase the organization's online presence, engage with a wider audience, and support fundraising and awareness campaigns through effective social media tactics.
• Challenges & Needs: Keeping up with the fast-paced changes in social media trends, algorithm changes that affect content visibility, and measuring the ROI of social media activities.

ORGANIZATION

• Organization Name: [organization name]
• Website: [website.com]
• Mission & Vision: To [organization's mission] with a vision to [organization's long-term goal], leveraging social media to make a broader impact on [specific area or issue].
• Core Values: [add your organization's core values]
• Primary Beneficiaries: Individuals and communities that benefit from the organization's services, as well as online communities interested in supporting or learning about [specific area or issue].

• Social Media Strategy Development: Create and execute a comprehensive social media strategy that aligns with the organization's mission, goals, and campaigns, aiming to increase engagement and awareness.
• Content Creation and Curation: Develop compelling content that resonates with the organization's audience, including text, images, and videos for various social media platforms.
• Posting Schedule Management: Manage a consistent posting schedule across social media channels, ensuring timely publication of content to maximize reach and engagement.
• Audience Engagement: Monitor social media channels for user interactions and respond in a timely and engaging manner to comments, messages, and inquiries, fostering a community around the organization's mission.
• Performance Analysis: Utilize social media analytics tools to track the performance of social media activities, analyzing data on engagement, reach, and growth to inform future strategies.
• Trend Monitoring: Stay abreast of the latest social media trends, platform updates, and best practices, adapting strategies as needed to maintain effectiveness and relevance.
• Influencer Collaboration: Identify and collaborate with influencers and partners who can amplify the organization's message and reach a broader audience.
• Social Media Policy Development: Contribute to the development and enforcement of social media policies to ensure brand consistency and protect the organization's online reputation.
• Campaign Support: Work closely with other departments to support fundraising, advocacy, and awareness campaigns through targeted social media initiatives.
• Training and Support: Provide training and support to staff and volunteers on social media best practices and guidelines for representing the organization online.

Writing

1. Social Media Strategy Plans: Crafting detailed plans that outline the organization's social media objectives, target audiences, content themes, posting schedules, and engagement strategies across various platforms.
2. Content Calendars: Developing and maintaining content calendars to schedule posts, campaigns, and interactions across all social media channels, ensuring a consistent and engaging presence.
3. Engagement Posts and Responses: Writing engaging posts, tweets, and updates that resonate with the organization's followers, as well as crafting thoughtful responses to comments and messages to foster community.
4. Campaign Copy: Creating compelling copy for social media campaigns aimed at fundraising, awareness, or advocacy, tailored to each platform's unique format and audience preferences.
5. Reporting Documents: Writing reports on social media performance, including analytics on engagement rates, follower growth, and the impact of specific campaigns or content types.

Summarizing

1. Social Media Analytics Reports: Providing concise summaries of social media analytics to highlight trends, successes, and areas for improvement in the organization's social media strategy.
2. Campaign Performance Overviews: Summarizing the outcomes of social media campaigns, including reach, engagement, and conversions, to assess effectiveness and inform future campaigns.
3. Feedback and Engagement Insights: Compiling insights from follower feedback and engagement patterns to better understand audience needs and preferences.
4. Content Performance Reviews: Creating brief reviews of content performance across platforms, identifying high-performing posts and topics that resonate with the audience.
5. Competitor Social Media Analysis: Summarizing key takeaways from monitoring competitor social media activities, identifying opportunities for differentiation and engagement.

Brainstorming

1. Creative Content Ideas: Generating ideas for creative and engaging content that aligns with the nonprofit's mission and goals, such as interactive polls, live Q&A sessions, and user-generated content campaigns.
2. Innovative Engagement Tactics: Ideating on innovative tactics to increase follower engagement and participation, including contests, challenges, and partnerships with influencers or other organizations.
3. Social Media Event Promotions: Brainstorming ways to promote and cover events on social media, including live-tweeting, behind-the-scenes stories, and post-event highlights.
4. Fundraising Campaign Concepts: Developing concepts for social media-driven fundraising campaigns, leveraging hashtags, storytelling, and calls-to-action to inspire donations.
5. Audience Growth Strategies: Exploring strategies to grow the organization's social media audience, including cross-promotion, paid advertising, and engaging with broader social media communities.

Researching

1. Social Media Trends and Best Practices: Keeping up-to-date with the latest trends and best practices in social media marketing, platform updates, and audience engagement strategies.
2. Audience Research: Conducting research to understand the demographics, interests, and online behaviors of the organization's current and potential social media followers.
3. Content Curation Sources: Identifying sources for curating high-quality, relevant content that can be shared or adapted for the organization's social media channels.
4. Hashtag Research: Researching popular and relevant hashtags to increase the visibility of posts and tap into broader conversations on social media platforms.
5. Social Media Tools and Technologies: Exploring tools and technologies for social media management, scheduling, analytics, and graphic design to enhance content creation and analysis.

Planning

1. Social Media Campaign Planning: Planning and executing social media campaigns, including setting objectives, targeting audiences, designing creatives, and scheduling posts for optimal engagement.
2. Content Scheduling: Organizing the scheduling of posts across platforms to maintain an active and engaging social media presence, aligning with overall communication strategies and events.
3. Crisis Communication Plans: Developing plans for managing potential social media crises, including monitoring for issues, preparing response strategies, and designating team roles.
4. Collaboration with Other Departments: Coordinating with other departments, such as fundraising, programs, and events, to ensure social media efforts support wider organizational goals.
5. Engagement and Moderation Guidelines: Establishing guidelines for engaging with followers and moderating comments to maintain a positive and respectful online community.

Educating

1. Social Media Best Practices Sessions: Leading sessions for staff and volunteers on social media best practices, content creation tips, and guidelines for representing the organization online.
2. Platform-specific Training: Providing training on the unique features, audience demographics, and content strategies for each social media platform.
3. Social Media Policy Workshops: Conducting workshops to educate the organization on social media policies, emphasizing the importance of confidentiality, ethics, and professionalism.
4. Content Creation Workshops: Offering workshops on content creation, including writing for social media, basic graphic design, and video production.
5. Analytics and Measurement Training: Teaching team members how to use social media analytics tools to track performance, interpret data, and make informed decisions.

Analyzing

1. Engagement and Performance Analysis: Analyzing engagement metrics and overall performance of social media content to identify what resonates with the audience and optimize future content.
2. Follower Growth Analysis: Tracking and analyzing follower growth trends to gauge the effectiveness of audience growth strategies and adjust tactics as needed.
3. Campaign Impact Assessment: Evaluating the impact of specific social media campaigns on reaching organizational goals, such as fundraising targets, event attendance, or advocacy actions.
4. Content Gap Analysis: Conducting analysis to identify content gaps on social media channels, ensuring a diverse and comprehensive representation of the organization's mission and activities.
5. Sentiment Analysis: Monitoring and analyzing the sentiment of social media conversations around the organization and its campaigns to understand public perception and address any concerns.

Communicating

1. Social Media Updates to Stakeholders: Regularly communicating social media updates, successes, and insights to internal stakeholders, including leadership and department heads.
2. Collaboration with External Partners: Coordinating with external partners, influencers, and content creators for cross-promotion and collaborative content opportunities on social media.
3. Community Management Communication: Actively managing the organization's social media communities, responding to comments, facilitating discussions, and fostering a supportive online environment.
4. Reporting on Social Media ROI: Reporting on the return on investment (ROI) of social media activities in terms of engagement, audience growth, and support for organizational objectives.
5. Feedback Loop with Audience: Establishing a feedback loop with the social media audience, encouraging suggestions, content ideas, and participation, and using this input to inform content planning and strategy.