Social Media Manager

POSITION

• Job Title: Social Media Manager
• Primary Responsibilities: Oversee the organization's social media strategy, manage social media channels, create content calendars, and engage with the community. Monitor trends and analytics to adjust strategies for maximum impact.
• Key Goals & Objectives: Increase brand awareness, engage with a diverse audience to expand reach, support fundraising efforts, and promote events and programs through strategic social media campaigns.
• Challenges & Needs: Staying ahead of social media trends and algorithm changes, creating engaging content that resonates with a varied audience, and measuring the effectiveness of social media campaigns to demonstrate ROI.

ORGANIZATION

• Organization Name: [organization name]
• Website: [website.com]
• Mission & Vision: To [organization's mission] with a vision to [organization's long-term goal]. Utilize social media as a pivotal tool to amplify our impact on [specific area or issue].
• Core Values: [add your organization's core values]
• Primary Beneficiaries: Individuals and communities benefiting from [organization's focus area], along with online supporters and advocates.

• Social Media Strategy Development: Develop and refine the organization’s social media strategy, ensuring it aligns with overall marketing goals and the mission of the organization.
• Content Calendar Creation: Create and manage a comprehensive content calendar that schedules posts across all social media platforms, ensuring a consistent and strategic presence.
• Community Engagement: Actively engage with the organization's online community, responding to comments, messages, and engaging in conversations to build relationships and foster a positive community around the organization's mission.
• Trend Monitoring and Adaptation: Stay abreast of the latest social media trends, platform updates, and best practices, adapting the strategy as needed to stay relevant and maximize engagement.
• Analytics and Reporting: Monitor and analyze social media performance metrics to gauge the effectiveness of campaigns and strategies, using insights to make data-driven adjustments.
• Content Creation and Curation: Oversee the creation and curation of engaging, high-quality content that resonates with the organization’s audience, including text, images, videos, and live broadcasts.
• Team Leadership and Collaboration: Lead and collaborate with the social media team and other departments to ensure a cohesive and integrated approach to social media campaigns and messaging.
• Influencer Partnerships: Identify and develop partnerships with influencers and brand ambassadors to expand reach and credibility through authentic endorsements and collaborations.
• Crisis Management: Manage and respond to social media crises or negative feedback in a professional and constructive manner, protecting the organization’s reputation online.
• Budget Management: Manage the social media budget, allocating resources for content creation, advertising, and influencer partnerships to maximize ROI.

Writing

1. Content Calendars: Crafting detailed content calendars that outline posts, campaigns, and engagement strategies across various social media platforms.
2. Engagement Posts: Writing posts designed to engage followers through questions, calls-to-action, and interactive content, encouraging comments, shares, and discussions.
3. Campaign Copy: Developing compelling copy for social media campaigns focused on fundraising, awareness, or advocacy, tailored to each platform's audience and format.
4. Success Stories: Writing and sharing success stories and testimonials from beneficiaries, volunteers, and supporters to highlight the nonprofit's impact.
5. Policy Advocacy Messages: Crafting messages that advocate for policy changes or raise awareness about key issues aligned with the nonprofit's mission.

Summarizing

1. Analytics Reports: Providing concise summaries of social media analytics, including engagement rates, follower growth, and campaign performance metrics.
2. Trend Insights: Summarizing insights from social media trends, hashtag performance, and relevant conversations to inform content strategies.
3. Feedback and Sentiment Analysis: Compiling summaries of follower feedback and sentiment from comments and messages to gauge public perception and identify areas for improvement.
4. Competitor Activity Overviews: Creating overviews of competitor social media activities, noting strategies that could be adapted or improved upon.
5. Event Coverage Summaries: Summarizing social media coverage of events, including live posts, stories, and audience engagement highlights.

Brainstorming

1. Creative Content Ideas: Generating ideas for creative and engaging content that aligns with the nonprofit's mission, such as interactive polls, live Q&A sessions, and video series.
2. Innovative Campaign Concepts: Ideating concepts for innovative social media campaigns that drive engagement, fundraising, and awareness.
3. User-Generated Content Campaigns: Developing strategies to encourage and leverage user-generated content, building community and authenticity.
4. Partnership and Collaboration Ideas: Brainstorming potential partnerships with influencers, other nonprofits, or businesses to expand reach and impact.
5. Hashtag Campaigns: Creating unique hashtags for campaigns or events to facilitate tracking, participation, and virality.

Researching

1. Audience Insights: Conducting research to understand the demographics, interests, and behaviors of the nonprofit's social media audience to tailor content effectively.
2. Platform Algorithms and Updates: Keeping up-to-date with changes to social media platform algorithms and feature updates to optimize content visibility and engagement.
3. Social Media Best Practices: Investigating best practices for content creation, engagement, and community management specific to each social media platform.
4. Emerging Social Media Tools: Exploring emerging tools and technologies for social media management, analytics, and content creation to improve efficiency and impact.
5. Influencer and Advocate Profiles: Researching influencers and advocates who align with the nonprofit's mission for potential collaborations and amplification.

Planning

1. Content Strategy Development: Developing a comprehensive social media content strategy that supports the organization's goals, campaigns, and events.
2. Engagement Strategy Planning: Planning strategies to increase follower engagement, including response protocols, engagement initiatives, and community-building activities.
3. Campaign Scheduling: Scheduling social media campaigns in alignment with organizational priorities, external events, and audience activity patterns.
4. Crisis Communication Planning: Preparing crisis communication plans for potential negative situations or public relations challenges on social media.
5. Resource Allocation for Social Media: Allocating resources, including budget and tools, for social media advertising, content creation, and community management.

Educating

1. Social Media Guidelines for Staff: Developing and disseminating social media guidelines for staff and volunteers to ensure consistent and appropriate representation of the nonprofit.
2. Training Sessions on Social Media Tools: Conducting training sessions for team members on using social media management tools, analytics platforms, and content creation software.
3. Best Practice Workshops: Hosting workshops on social media best practices, content strategies, and engagement techniques for the team.
4. Platform-Specific Usage Guides: Creating guides on the optimal use of different social media platforms, highlighting unique features and audience engagement strategies.
5. Legal and Ethical Use Training: Providing training on the legal and ethical considerations in social media use, including copyright issues, privacy, and online conduct.

Analyzing

1. Performance Analysis and Reporting: Analyzing social media performance data to assess the success of content strategies, campaigns, and engagement efforts.
2. Audience Analysis: Conducting analysis on audience growth, engagement patterns, and preferences to refine content and engagement strategies.
3. ROI Analysis for Paid Campaigns: Evaluating the return on investment for paid social media campaigns, including ads and sponsored content.
4. Content Engagement Analysis: Analyzing engagement levels for different types of content to identify what resonates most with the audience.
5. Sentiment Analysis: Utilizing sentiment analysis tools to gauge the overall sentiment of the audience towards the nonprofit and its campaigns.

Communicating

1. Regular Updates to Stakeholders: Providing regular updates to organizational stakeholders on social media activities, campaign results, and strategic insights.
2. Interactive Communication with Followers: Engaging in interactive communication with followers, responding to comments, messages, and mentions to foster a sense of community.
3. Collaboration Communication: Facilitating communication with partners, influencers, and other collaborators for joint campaigns or content sharing.
4. Crisis Communication Execution: Implementing crisis communication plans as needed, addressing negative situations promptly and professionally on social media platforms.
5. Event Promotion and Coverage: Communicating about upcoming events, providing live coverage, and sharing post-event highlights to engage the social media audience and extend the reach of nonprofit events.