Primary Responsibilities: Oversee the overall function and performance of the [organization name]'s website. This includes content management, user experience (UX) optimization, analytics monitoring, and collaboration with web developers for technical enhancements.
Key Goals & Objectives: To ensure the website aligns with the organization's mission, effectively communicates its message, and serves as a dynamic resource for [key beneficiaries]. Strive to increase engagement, improve accessibility, and maintain up-to-date information.
Challenges & Needs: Keeping content relevant and engaging, ensuring the website is accessible to all users, navigating technical issues, and staying updated with digital trends and SEO best practices.
ORGANIZATION
Organization Name: [organization name]
Website: [website.com]
Mission & Vision: To [organization's mission] with a vision to [organization's long-term goal], making a significant impact on [specific area or issue].
Core Values: [add your organization's core values]
Primary Beneficiaries: Serving [key beneficiaries of your organization's work].
Persona
Roles
Content Management: Oversee the creation, publication, and updating of website content to ensure it is current, accurate, and aligns with the organization's mission and goals.
User Experience (UX) Optimization: Continuously evaluate and improve the website's user experience, ensuring it is intuitive, engaging, and accessible to all users, including those with disabilities.
Analytics Monitoring: Utilize web analytics tools to monitor website performance, user behavior, and engagement metrics, using insights to guide website improvements.
Technical Collaboration: Work closely with web developers and designers to implement technical enhancements, resolve issues, and ensure the website remains secure and functional.
SEO Strategy: Implement and refine search engine optimization (SEO) strategies to improve the website's visibility and ranking on search engines, driving more traffic to the site.
Digital Trend Awareness: Stay informed about the latest digital trends, technologies, and best practices in web design and content strategy to keep the website up-to-date and competitive.
Stakeholder Communication: Communicate effectively with stakeholders to gather input on website needs, report on website performance, and ensure the site supports organizational objectives.
Accessibility Compliance: Ensure the website complies with accessibility standards, making it usable for people with a wide range of disabilities.
Content Strategy Development: Develop a strategic content plan that supports the organization's communication goals, engages the target audience, and promotes the organization's initiatives.
Feedback and Improvement: Implement mechanisms for collecting user feedback on the website, using this information to make continuous improvements.
Persona
Responsibilities
Ensure the website effectively supports the organization's mission, communicates its message clearly, and serves as a valuable resource for its key beneficiaries.
Increase website engagement, improve user experience and accessibility, and ensure the content remains relevant and up-to-date.
Address challenges related to content management, website accessibility, technical issues, and staying abreast of digital trends and SEO best practices.